Content guidelines

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Until authorship is devolved to members, please email photos and “proof read” article text to webmaster@cmnsg.com.au. Word doc or text in an email is acceptable. The webmaster will publish content either in draft format or directly to the live web site. For detailed requirements for images and text, read below.

Long articles

Long articles include essays, how-to guides and opinion pieces where most of the value for our visitors is communicated through the textual medium. While there are exceptions to every rule, some guidelines include:

  • Keep it under 1500 words
  • An article this long should solve a problem (ie: a useful investment of readers’ time)
  • Remove unnecessary fluff (attention span is generally much lower for digital content)
  • Use shorter sentences (people don’t read web content, they scan it)
  • Avoiding using complex jargon
  • Have someone experienced proof read your article
  • Use sub headings and bullet lists – they help people (and machines) interpret your content

Short articles

A short article is usually an introduction to a video or gallery of photos. Short articles often have the intention of generating discussion via comments underneath the article. We do not yet allow public comments but can consider doing so in the future.

  • Keep it under 400 words
  • Same guidelines as per long articles

Photos and diagrams

Article feature images

Feature imageEvery article should have a feature image which orientates in landscape. This will be automatically cropped into square orientation and displayed as a thumbnail image on the home page and in the footer of articles with similar subjects. Ideally, choose a landscape image that has meaningful visual information in the centre.

Inline images (placed within articles)

Inline imageImages can be included within the body of an article and either left or right aligned. The image will be presented in a smaller size than as for feature images. If required, an image can be clickable for a larger version. Please supply inline images separately from article text.

Diagrams

If an article contains diagrams it is best to provide explanatory text separately so this can be included as an HTML caption. If text must exist as part of the diagram it should be large and clear with a high contrasting background.

Galleries

Due to bandwidth limitations and best practice for usability keep galleries to a maximum of 10 images. If this does not seem reasonable (for example, if a multi-day event contained several workshops) speak to the web master about breaking the galleries up into several pages. Generally 10 high quality photos should be plenty for representing an event. Any orientation (portait, landscape or square) is acceptable for galleries.

Photo specifications

Images should be 2000 pixels minimum wide (resolution of 72dpi at this size is ok). Try to keep images 5MB maximum each. Portrait images should be a minimum of 2000 pixels high.

The best approach to avoid copyright issues is to use your own photos. There are licencing systems available for re-using creative content such as Creative Commons which explains usage rights and permissions.